A document of Nevou — the Brazilian barbershop tradition of bleaching or dyeing hair to mimic a dusting of snow — captured during a charity workshop in the east of São Paulo. Rooted in the periferia barbershop culture of Rio and spread through Baile Funk and youth street scenes across the country, Nevou has become a festive ritual, typically marking the Christmas period. Invited by a local organisation to photograph the day, the series captures the warmth and community spirit behind the tradition — the skill, the people, and the quiet joy of a neighbourhood coming together around something distinctly their own.